When readers pick up a great book, they see one name on the cover. The author’s. What they don’t see are the many invisible hands that helped bring that book to life. As a ghostwriter and editor, I’ve had the privilege of working behind the scenes on projects that have become published books. It’s a…
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Your cat memes are doing more than making people laugh. Science says they’re building your friendships. It’s called pebbling — and it’s more meaningful than you think. The term is inspired by Gentoo penguins, who gift pebbles to potential mates as tokens of affection. Humans, it turns out, do something remarkably similar online. Organizational psychologist…
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Some carry two opposite meanings depending on context. They’re called contronyms, and they show up in business conversations every day. Three that might make you do a double-take: Sanction: The board sanctioned the new policy (approved it). The vendor faced sanctions for the breach (penalties). The same word with opposite outcomes. Oversight: She had oversight…
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In a world of endless scrolling and instant answers, two timeless practices, reading deeply and writing by hand, are proving to be powerful tools for learning, memory, and wellbeing. Recent research shows that these analogue habits engage the brain in ways digital shortcuts simply cannot. The Science of Deep Reading Why Handwriting Still Matters The…
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It sounds simple: what book sold the fewest copies?The truth is messier—and more revealing about how publishing works. The Myth of the “Worst-Selling Book” There’s no universal scoreboard for book sales. Publishers rarely disclose failures, and self-published titles often vanish without ever being tracked. In reality, millions of books sell zero copies—never reviewed, never stocked,…
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At Majesco.co.za, we see AI as a helpful assistant rather than a creative substitute. Ghostwriting is about capturing the soul of a client’s voice, something no algorithm can replicate. But when used wisely, AI can free ghostwriters to focus on what matters most: writing with empathy, editing nuances, and authentic storytelling. Where AI Helps Where…
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Your technical documentation isn’t failing because of typos. It’s not even failing because of unclear explanations or missing Oxford commas. It’s failing because nobody designed the reading experience. The 2 AM Test Picture this: A developer opens your API documentation at 2 AM. Production is down. The error message is cryptic. Somewhere in your 47-page…
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Majesco is committed to providing exceptional, client-focused writing that perfectly captures the unique voice and intent of each individual. With a keen attention to detail and a dedication to accuracy, we ensure that every piece resonates with authenticity and clarity, elevating your message while maintaining your distinct style. Our goal is to deliver high-quality content…
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