Some carry two opposite meanings depending on context. They’re called contronyms, and they show up in business conversations every day. Three that might make you do a double-take: Sanction: The board sanctioned the new policy (approved it). The vendor faced sanctions for the breach (penalties). The same word with opposite outcomes. Oversight: She had oversight…
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In a world of endless scrolling and instant answers, two timeless practices, reading deeply and writing by hand, are proving to be powerful tools for learning, memory, and wellbeing. Recent research shows that these analogue habits engage the brain in ways digital shortcuts simply cannot. The Science of Deep Reading Why Handwriting Still Matters The…
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Every writer begins with a spark, i.e. an idea, a story, a conviction worth sharing. Yet even the most inspired manuscripts often arrive on the editor’s desk tangled with repetition, uneven flow, or arguments that lose their way. This is where deep editing steps in: not as a red pen correcting commas, but as a…
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Editing is more than polishing words—it’s about reshaping ideas so they shine with clarity and impact. At Majesco.co.za, a deep edit is a collaborative journey between editor and client, designed to refine voice, structure, and meaning while honouring the author’s vision. Here’s how the process unfolds: Step 1: Reaching Out & Setting Goals Every deep…
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Sometimes, the most meaningful doors open when we aren’t even knocking. A stray cat wandered into a guide dog training facility one day and, instead of being turned away, found a purpose for the past eight years: helping the dogs learn to stay focused around distractions. It’s a story that makes us smile, but it…
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Researchers at Baycrest (Toronto) and the University of São Paulo discovered that literacy fundamentally alters brain activity even when people are simply listening. While earlier studies focused on how reading affects visual word recognition, this new work demonstrates that the act of learning to read rewires neural pathways involved in spoken language comprehension. Key Findings…
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Picture this: You’ve just bought a shiny new gadget. You open the manual, eager to learn how to use it. Page one reads: “Initialise the primary subroutine by engaging the toggle actuator in a clockwise vector until resistance threshold is achieved.” Translation: Turn the knob to the right until it clicks. And that, dear reader,…
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In today’s fast-paced digital world, content creation faces unprecedented demands from AI tools, short attention spans, and global competition. Professional services like technical writing, ghostwriting, and deep edits stand out as essential for delivering clear, engaging, and polished work. Technical Writing’s Critical Role Technical writing bridges complex ideas and everyday users, making it indispensable in…
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Writing non-fiction is rarely a solitary pursuit. Behind every compelling book, white paper, or technical manual, there’s often a partnership between the author and a professional who helps shape the work, whether that’s an editor, ghostwriter, or technical writer. At Majesco, we’ve seen firsthand how these relationships transform ideas into clear, powerful content and our…
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At Majesco, I take various factors into consideration when quoting you for ghostwriting, technical writing, a deep edit, or a copy edit. It includes the number of writing rounds, editing passes, type and depth of research, and your budget. To help you plan, here’s a guide to average freelance rates in South Africa: Transparent pricing.…
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