Your cat memes are doing more than making people laugh. Science says they’re building your friendships. It’s called pebbling — and it’s more meaningful than you think. The term is inspired by Gentoo penguins, who gift pebbles to potential mates as tokens of affection. Humans, it turns out, do something remarkably similar online. Organizational psychologist…
Read more
Some carry two opposite meanings depending on context. They’re called contronyms, and they show up in business conversations every day. Three that might make you do a double-take: Sanction: The board sanctioned the new policy (approved it). The vendor faced sanctions for the breach (penalties). The same word with opposite outcomes. Oversight: She had oversight…
Read more
Editing is more than polishing words—it’s about reshaping ideas so they shine with clarity and impact. At Majesco.co.za, a deep edit is a collaborative journey between editor and client, designed to refine voice, structure, and meaning while honouring the author’s vision. Here’s how the process unfolds: Step 1: Reaching Out & Setting Goals Every deep…
Read more
In today’s fast-paced digital world, content creation faces unprecedented demands from AI tools, short attention spans, and global competition. Professional services like technical writing, ghostwriting, and deep edits stand out as essential for delivering clear, engaging, and polished work. Technical Writing’s Critical Role Technical writing bridges complex ideas and everyday users, making it indispensable in…
Read more
At Majesco.co.za, we see AI as a helpful assistant rather than a creative substitute. Ghostwriting is about capturing the soul of a client’s voice, something no algorithm can replicate. But when used wisely, AI can free ghostwriters to focus on what matters most: writing with empathy, editing nuances, and authentic storytelling. Where AI Helps Where…
Read more
Ghostwriting is a unique craft that blends creativity, technical skill, and deep empathy. Behind many bestselling books, influential articles, and compelling speeches lies an invisible hand, aka the ghostwriter, who shapes ideas into powerful narratives without seeking the spotlight. At its core, ghostwriting is about voice: capturing someone else’s style, tone, and intent so authentically…
Read more
Why the Year’s Quietest Month Might Be Your Most Productive There’s a collective exhale that happens every December. Projects get shelved. Meetings evaporate. Out-of-office replies multiply like holiday cookies. The professional world shifts into low gear, and most people follow suit. But here’s what I’ve learnt after years of working as a ghostwriter: December isn’t…
Read more
What was meant to be a straightforward urban-agriculture policy—turning abandoned city land into potato allotments—apparently got rubber-stamped under the name “Titties for Cities”. According to the Facebook post, the typo went unnoticed as the plan passed unanimously in committee, funding was allocated, brochures were printed and banners were hung. Next thing you know, it’s being…
Read more
Body: Right now, I’m deep in two very different projects:📘 Reformatting a 56,000-word book for a financial planner📗 Writing and designing an ebook for a coaching client Both require structure, clarity, and editorial insight — but the tone, flow, and formatting couldn’t be more different. That’s the beauty of technical writing: it adapts. From SOPs…
Read more
Two days after I started rewriting a manual into an ebook, I got this excited testimonial (see image).